The wait is over! We are so excited that our platform is officially now live. You can quickly and easily find the best ethical, sustainable and socially-conscious businesses and experiences in London with In Good Company. From stylish cafes working to tackle homelessness, and secondhand shops, to local refill stores and properly sustainable restaurants who serve great food whilst also going zero-waste, we’ve got it all.
No more endless google searching or compromising on your values when you go out. Just good food, beer, coffee, beauty, shopping, hotels, bars and more. Its perfect for the conscious consumers out there.
We know how hard it can be to find places which deliver on both quality and ethics. But we also know how brilliant it feels when you do choose joyful small businesses over soulless and generic brands. And we’re here to help you find experiences which count.

In Good Company is only populated with companies who have a purpose over and above making a profit like helping
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the Planet - by eliminating all single-use plastics such as Spring Restaurant or Blue Tit hairdressers who are B-Corp certified, a highly regarded ethical accreditation - and are an excellent salon!
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their People - by committing to being a Living Wage Employer or companies like Redemption Roasters, the UK’s first behind bars coffee company.
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the Community - by giving back to local causes, for example, 40FT Brewery in Tower Hamlets who have set up a fund to donate to local charities each month.
How it works:
You can search by business type (like cafes, restaurants or fashion) location, and mission. So if you want to find your nearest vegan or zero-waste restaurant, or are just looking for a new thrift shop to try, our app will have you covered. You can also save your favourite businesses so your wish-list is always on hand.
Expert partners:
We’ve built some brilliant partnerships with leading ethical accreditation bodies, including the Living Wage Foundation, the Good Business Charter and the Sustainable Restaurant Association, so you can easily see exactly what makes each business good and where there are on their journey. Plus pictures of the place, all their details and more information about what they offer.
Our platform is still young so be prepared for the addition of more amazing features such as loyalty rewards and recommendations.
Sign up for exclusive access:
We’re keeping it exclusively for our community right now so if you want to give it go, sign up. You’ll be in good company.
We can’t wait to hear about all the places with purpose you’re about to discover.