Manage your listing

Connect with customers

Sell products

Are you a good business?

or think you might be one? wonderful!

At In Good Company, we work hard to show people that ethical businesses like yours can do something the big chains can’t: make them feel damn good

Want in? Simply, sign up. 

Image of three iphones showing images from the In Good Company app

Want to do good together?

Your business does good, but we want it to do great.
And we’ve got the means to make that happen.

Manage your

Effortlessly showcase your business with our user-friendly listing management tools. Our dashboard not only lets you manage listings but also provides insightful analytics, ensuring your brand is positioned for success

Connect with your

Enhance customer engagement by directly responding to comments, ratings, and reviews. Our platform empowers you to build strong connections, gather valuable feedback, and foster lasting relationships with your audience.

Sell products and
promote events

Amplify your sales effortlessly. Share your products, showcase special offers, and promote events on our platform. Create eye-catching listings and easily track your business performance for increased visibility and opportunities

Join our In Good Company platform, and we’ll not only help you get more

customers; we’ll introduce you to simple digital tools and a whole community

of entrepreneurs who can help you grow your ability to do good.

Image of 4 iPhones showing In Good Company app for ethical small businesses

Hear what our satisfied businesses
have to say

Gather logo

Gather, Peckham 

Now is a really tough time to be a small business owner. In Good Company helps us by spreading the word to people who are looking for businesses like ours, but haven’t yet found us and don’t know where to look

Fair Shot Cafe logo

Fair Shot Cafe, Covent Garden 

At Fair Shot, we're really excited by the launch of In Good Company! Joining this platform was an obvious choice for us—a gathering of kindred businesses, all committed to fostering a more inclusive and brighter future. We believe this collaboration will simplify the shopping and sipping experience for consumers, aligning with our mission of positive impact through every purchase.

Know & Love Stoke Newington logo

Know & Love, Stoke Newington 

We are so delighted to be included in In Good Company’s list of ethical businesses. At Know & Love we are completely committed to a high standard of sustainable and ethical standards. We know our customers really care about where their products are made

Find out if your business meets our

 'good' criteria

The listing process?

1. Fill

Complete our short form, sharing details about your business and mission.

This will help us evaluate your accreditations, legal status, and what good you are doing for people, planet or community.

2. Review

We'll then review your businesses, checking against our criteria and begin creating your detailed profile.

We look at publicly available information about your mission to maintain transparency.

3. Go live

And we're there! We'll publish your listing, with photos and all the information people looking for places to go could want. You'll also be ready to start collecting reviews.

We'll also share access with you so you can make any tweaks.

Connect with more customers

and grow your business

Good Business Charter Logo

In Good Company is putting

into practice exactly what

consumers what to see - a

clear way to identify which

local businesses are behaving

responsibly and ethically

~Good Business Charter

Photo of Isobel

I spend a lot of time hunting

out good companies so In

Good Company is the

perfect solution to this!



people searching for
good companies


ethical business
on our platfrom

For ethical and sustainable e-commerce brands

Partner with us

At In Good Company, we work hard to show people that ethical businesses like yours can do something the big chains can’t: make them feel damn good.

Sell online or to other businesses? Get in touch to discuss affiliate and brand partnerships for our conscious consumers or good companies.

Iphone showing the In Good Company business app for ethical small businesses

Frequently Asked Questions

I’m a good business - can I get on your platform?

That's a big yes! To get listed on the In Good Company platform, London businesses with a physical presence (even if temporary) such as restaurants, cafes, shops, salons, hotels, bars, pop-up shops, and market stalls can sign up by providing some basic information. 

We are looking for businesses that are applying entrepreneurial spirit to tackle environmental and societal challenges. Fill out a short form here and we will re view your information and be in touch about next steps.

I work for an ethical accreditation/membership body - how can we work with you?

Brilliant. We're always looking to partner with companies across the accreditation, awards and membership space to help consumers understand how our listed businesses are doing good. There are a number of ways we can work together - head to our partnerships page to find out more .

How much does it cost?

It’s completely free right now! We will be launching paid for options for businesses to benefit further from the increased exposure, functionality and exclusive insights. More information on that will come soon. 

We’re in Good Company – and now, so are you.

iPhone reading 'What's good right now'
In Good Company logo white

copyright © 2023

in good company group LTD

Get in touch

Questions or feedback? We’d love to hear from you

Living Wage Employer logo
GBC logo
ORB logo
SEUK supporter member logo
Prompt Payment Code logo
Disability Confident Committed logo
UNSDG 12 logo