We're In Good Company
A platform dedicated to finding the best ethical and for-good
local businesses and experiences around you.
Download our app now to start making positive, impactful choices near you
7000+
7000+
people searching for good companies
500+
500+
good businesses on our platform
33+
33+
good accreditations, certifications, awards and creds
Eating. Drinking. Shopping. Gifting. Stay-caying. Vay-caying. And making more of life.
At In Good Company, we match people with the perfect ethical experiences, so they can make every plan, purchase, and penny count.
Why?
Because not so long ago, that’s exactly what we wanted.
To find guilt-free, feel-good experiences. Near us. The kind we’d remember for the right reasons. That’d make a positive difference to our world. And that we’d want to tell our friends about. The win-win kind.
So, we’ve built the platform we wish we’d had.
One that matches people with businesses that make them feel damn good, and businesses with people that want to make more of their money.
A platform where good people and good businesses come together.
Want in?
We’re in Good Company - and now, so are you.
A few of our awards
meet the team
Alex Birtles
Co-founder and CEO
An energetic senior leader with significant strategic, customer and commercial product experience at a FTSE250, who also worked in the public sector on the Covid-19 response and a £250m programme to get children from low income families online at home. Alex is now an award-winning, purpose-driven entrepreneur, speaker and pitch coach.
Sarah Kingston
Co-founder and Chief Impact Officer
An experienced charity and social innovation professional with over 13 years’ experience working in the social impact space. Sarah looks after our work with accreditation providers and good companies. Sarah also speaks openly and passionately about being a disabled founder.
Chris Addams
chief technology officer
An award winning digital transformation veteran, architect and engineer. Previous brands include Amazon Prime Video, BBC World Service & Worldwide and Tesco. Chris is also a proud vegan and cat-father!
Faith Moraa
Frontend Developer
A mobile and web developer focused on building sleek, user-friendly apps. She combines a strong eye for design with technical skills in Flutter and web technologies, and she’s always eager to learn and adapt to new tools that improve the user experience.
Rose Kiragu
Digital Marketer
A digital marketer with a love for storytelling and social media, Rose is always on the lookout for fresh ways to turn everyday scrolling into stories that stick, spark curiosity, and get people talking.
partners with purpose
we're grateful to have been selected by a number of good partners who've supported us on our journey so far
we're also proud supporters of a number of important initatives to help make the UK a better place for good companies to thrive
Let's do good together
Drop us a message using the form if you'd like to explore investment, partnerships or working together and we'll be in touch ASAP.
Or email us at hello@ingoodcompany.org.uk
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