We're In Good Company

A platform dedicated to finding the best ethical and for-good
local businesses and experiences around you.


people searching for good companies


good businesses on our platform


good accreditations, certifications, awards and creds

Photo of Alex and Sarah, co-founders of In Good Company, standing smiling against a brick wall.

Eating. Drinking. Shopping. Gifting. Stay-caying. Vay-caying. And making more of life.

At In Good Company, we match people with the perfect ethical experiences, so they can make every plan, purchase, and penny count. 


Because not so long ago, that’s exactly what we wanted. 

To find guilt-free, feel-good experiences. Near us. The kind we’d remember for the right reasons. That’d make a positive difference to our world. And that we’d want to tell our friends about. The win-win kind.

So, we’ve built the platform we wish we’d had. 

One that matches people with businesses that make them feel damn good, and businesses with people that want to make more of their money. 

A platform where good people and good businesses come together. 

Want in? 

We’re in Good Company - and now, so are you.

Photo of the In Good Company team - Chris, Sarah, Alex and Nivedha, sat at a metal bench with blue panelling behind it

A few of our awards

UKRI Innovate UK logo
Finalist of Hustle Awards 2023
f:Entrepreneur logo
WISE100 logo
SantanderX UK Awards 2022 logo

meet the team

Alex Birtles In Good Company smiling looking off to the side against a blue backdrop
Alex Birtles

co-founder and ceo

an energetic senior leader with significant strategic, customer and commercial product experience. Alex has worked at a senior level in the public, private and third sectors, including 9 years at TalkTalk

Sarah Kingston In Good Company smiling looking straight ahead with a plant just in front of her
Sarah Kingston

co-founder and chief impact officer

an experienced charity and social innovation professional with over 13 years’ experience working in the social impact space. Sarah looks after our work with accreditation providers and good companies

Chris Addams In Good Company in front of trees
Chris Addams

chief technology officer

an award winning digital transformation veteran, architect and engineer. Previous brands include Amazon Prime Video, BBC World Service & Worldwide and Tesco

Nivedha Palani In Good Company
Nivedha Palani

full stack developer

a self-taught full stack developer who graduated with an honours in advanced computer science. Nivedha aspires to make innovations in web applications that will help businesses grow

Faith Moraa In Good Company
Faith Moraa

frontend developer

a junior web developer with a passion for design and problem solving. Faith is passionate about creating futuristic web applications and making interfaces intuitive and user-friendly. 

partners with purpose

we're grateful to have been selected by a number of good partners who've supported us on our journey so far

Allia Impact Accelerator logo
Hatch Enterprise logo
Market Peckham logo
Trampery logo
Soho Works logo
Rocket Studio Logo

we're also proud supporters of a number of important initatives to help make the UK a better place for good companies to thrive

Better Business Act Logo
Future Economy Alliance logo
Queue for Climate and Nature logo

Let's do good together

Drop us a message using the form if you'd like to explore investment, partnerships or working together and we'll be in touch ASAP.
Or email us at hello@ingoodcompany.org.uk 

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in good company group LTD

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Questions or feedback? We’d love to hear from you

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