We're In Good Company

A platform dedicated to finding the best ethical and for-good
local businesses and experiences around you.


people searching for good companies


good businesses on our platform


good accreditations, certifications, awards and creds

Photo of Alex and Sarah, co-founders of In Good Company, standing smiling against a brick wall.

we're for the people who value experiences over things

the coffee lovers, the foodies, the wanderlust explorers, the thrill seekers and considered purchasers

we're for the people who want convenience without compromising the health of the planet

who seek adventure without guilt, but in a world of preaching and greenwashing, want to know what brands and resources they can trust

we're for the people who'd rather choose joyful small businesses that make them feel uplifted and excited about the world over soulless and generic brands that make them feel nothing

we’re a voice for the small business owners putting people and planet on a par with profit, the local neighbourhoods, the workers and positive change makers

we believe that good businesses can change the world and we're all better off when we support them

Photo of the In Good Company team - Chris, Sarah, Alex and Nivedha, sat at a metal bench with blue panelling behind it

A few of our awards

UKRI Innovate UK logo
Finalist of Hustle Awards 2023
f:Entrepreneur logo
WISE100 logo
SantanderX UK Awards 2022 logo

meet the team

Alex Birtles

co-founder and ceo

an energetic senior leader with significant strategic, customer and commercial product experience. Alex has worked at a senior level in the public, private and third sectors, including 9 years at TalkTalk

Sarah Kingston

co-founder and chief impact officer

an experienced charity and social innovation professional with over 13 years’ experience working in the social impact space. Sarah looks after our work with accreditation providers and good companies

Chris Addams

chief technology officer

an award winning digital transformation veteran, architect and engineer. Previous brands include Amazon Prime Video, BBC World Service & Worldwide and Tesco

Nivedha Palani

full stack developer

a self-taught full stack developer who graduated with an honours in advanced computer science. Nivedha aspires to make innovations in web applications that will help businesses grow

Faith Moraa

frontend developer

a junior web developer with a passion for design and problem solving. Faith is passionate about creating futuristic web applications and making interfaces intuitive and user-friendly. 

partners with purpose

we're grateful to have been selected by a number of good partners who've supported us on our journey so far

Allia Impact Accelerator logo
Market Peckham logo
Trampery logo
Soho Works logo
Rocket Studio Logo

we're also proud supporters of a number of important initatives to help make the UK a better place for good companies to thrive

Better Business Act Logo
Future Economy Alliance logo
Queue for Climate and Nature logo

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in good company group LTD

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