Frequently asked questions
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General FAQs
What is In Good Company?
In Good Company is a female-founded, tech-for-good company that aims to support small businesses who prioritise people, planet and positive change-making. We are for the people who value experiences over material things, and who seek adventure without compromising their ethical and environmental values.
In Good Company is an accredited Living Wage Employer, a member of the Good Business Charter, and a member of the Organisation for Responsible Business demonstrating their commitment to ethical and fair business practices. We align with the United Nations Sustainable Development Goal 12 for responsible consumption and production.
Find out more about us here
What’s your platform all about?
In Good Company is an online platform that provides an essential guide to the best local ethical businesses and experiences, starting first in London. It includes ethical businesses, ranging from social enterprise coffee shops and sustainable restaurants to zero-waste shops and eco hair salons.
We’re more than a list. We review every business and partner with leading accreditation providers to see where each company is on their journey to help people, the planet, and the community.
As well as finding paces to go, you can save your favourites and review places you've been to help them and others discover them too. There's also a selection of special offers for you too.
You can also download our app on iOS and Android, offering even more convenience on the go.
Ultimately, we are here to help you find ethical places to go and support businesses that are doing more to create a positive impact.
How can I get my hands on your platform?!
Great news! In Good Company app is available to download on both iOS and Android. You can also use it online at ingood.app .
How can I keep up to date?
Make sure you’re signed up for our newsletter - that’s where you’ll get all the latest news and developments first.
Download our app on iOS and Android for even more features and updates on the go.
I want to help! How can I support what you’re doing?
That’s great! Most importantly, tell your friends and family about us! And make sure you’re signed up too. We are going to be launching an ambassadors programme in the future.
Download our app on iOS and Android to easily explore and support ethical businesses, and please tag us on social media @ingoodcompanyorg when you visit a good company to help spread the world.
Finally, you are very welcome to support our work by buying us a coffee at Ko-Fi!
How it works
Where do you get the businesses and their data from?
We partner with a range of established accreditation, awards, and membership partners across the ethical, sustainable, and social enterprise landscape to source the businesses we list. We then display their marks against qualifying businesses, providing clear information on their processes.
Businesses can also apply themselves to be on the platform by completing a short form here. We review every business before it goes live.
All of the information included on a businesses’ profile is publicly available - which is key for transparency - and we draw from a large number of sources, ultimately bringing it together in one simple, easy to understand place.
Our full process is set out in our guide to classifying good businesses here.
How do you verify businesses listed on the platform?
We know that consumers are increasingly sceptical about ethical business claims, especially with the rise of ‘greenwashing', so it's important to us that we are really clear about why businesses are listed.
We verify businesses by building partnerships with established accreditation, awards, and membership partners across the ethical, sustainable, and social enterprise landscape. We then display their marks against qualifying businesses, providing clear information on their processes. Every business is also reviewed by our team before it goes live.
We have partnerships with organisations such as Good Business Charter, Living Wage Foundation, ESG Mark, Sustainable Restaurant Association Food Made Good, Small 99, Klimato, and Organisation for Responsible Businesses. By partnering with these organisations, Good Company ensures that consumers can trust and know that their money is genuinely doing good.
We have published a much more detailed guide to our standards and process which is available here.
How frequently do you review businesses' ethical accreditations and memberships?
In line with most of our partners’ processes, we will review them annually at least and quarterly where possible working together with our partners. That said, we are constantly reviewing and updating our website and will make any necessary changes as soon as we are aware. We’ll also be adding more ethical accreditations, awards and marks in the future.
What do each of the different accreditations and marks mean?
On each business's page you will see the relevant ethical marks, standards and information about them. You can click on them to find out more about what they each mean, any criteria or process the business must go through to achieve them and where to find out more.
For individuals
I know a business I think should be on there - can I tell you?
Absolutely! We are always on the lookout for more good companies. You can send any recommendations to us here.
Why can’t I find a business near me on the map?
Our platform is still in Beta and we're adding new places all the time. But if you fill in this form we'll ab solutely do some extra searching for you - just get in touch.
Please note, currently we are only covering London. But we will be expanding out across the UK in the not-too-distant future.
I don’t live in London - when are you coming to me?!
We will be expanding out across the UK in the not-too-distant future. If you want to share where you are please fill in this form. It will help us prioritise where to go next!
How can I keep up to date?
Make sure you’re signed up for our newsletter - that’s where you’ll get all the latest news and developments first.
Download our app on iOS and Android for even more features and updates on the go.
For businesses and brands
I’m a good business - can I get on your platform?
That's a big yes! To get listed on the In Good Company platform, London businesses with a physical presence (even if temporary) such as restaurants, cafes, shops, salons, hotels, bars, pop-up shops, and market stalls can sign up by providing some basic information.
We are looking for businesses that are applying entrepreneurial spirit to tackle environmental and societal challenges. Fill out a short form here and we will re view your information and be in touch about next steps.
I work for an ethical accreditation/membership body - how can we work with you?
Brilliant. We're always looking to partner with companies across the accreditation, awards and membership space to help consumers understand how our listed businesses are doing good. There are a number of ways we can work together - head to our partnerships page to find out more .
How much does it cost?
It’s completely free right now! We will be launching paid for options for businesses to benefit further from the increased exposure, functionality and exclusive insights. More information on that will come soon.
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