600+ ethical business

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Ready to make more of your days out,

while doing your
bit for the world?

Eating. Drinking. Shopping. Gifting. Stay-caying. Vay-caying. And making more of life. 

Find feel-good, guilt-free experiences near you.
Download the free app now to get started!

Photo of a smiling woman, Sophia, making bread in a pink apron and top at Sourdough Sophia in London

You'll be in good company

7000+

people searching for good companies

600+

ethical businesses on our platform

33+

good accreditations, certifications, awards and creds

Eat, shop, explore, and enjoy guilt-free experiences near you

how it works

search and discover

Search by location, type, and mission. Use the map view to find nearby options and save your favourites for later.

rate, review and save favorites

Find local good businesses, from social enterprise cafés to zero-waste shops and eco salons—all in one place.

built-in credentials

We review businesses and partner with top accreditors to show their progress in helping people, planet, or community.

exclusive offers and rewards

Discover exclusive offers from our favorite brands, specially curated for our community members. 

Download the app and start making a difference today!

don't just take our word for it

see what our lovely community has to say

The In Good Company app on an iPhone showing Good Company Tap Cafe in London

Frequently Asked Questions

What is In Good Company?

In Good Company is a female-founded, tech-for-good company that aims to support small businesses who prioritise people, planet and positive change-making. We are for the people who value experiences over material things, and who seek adventure without compromising their ethical and environmental values. 

In Good Company is an accredited Living Wage Employer, a member of the Good Business Charter, and a member of the Organisation for Responsible Business demonstrating their commitment to ethical and fair business practices. We align with the United Nations Sustainable Development Goal 12 for responsible consumption and production. 

Find out more about us here 

What’s your platform all about?

In Good Company is an online platform that provides an essential guide to the best local ethical businesses and experiences, starting first in London. It includes ethical businesses, ranging from social enterprise coffee shops and sustainable restaurants to zero-waste shops and eco hair salons.


We’re more than a list. We review every business and partner with leading accreditation providers to track their progress in supporting people, the planet, and the community.


Search by name, type of business, mission, and location, and create an account to save businesses you’re interested in. As we expand with more businesses and features, explore and download our app on iOS and Android to eff ortlessly support those making a positive impact.

How can I get my hands on your platform?!

Great news! In Good Company is now officially live. You can download it on iOS and Android. 

How can I keep up to date?

Make sure you’re signed up for our newsletter - that’s where you’ll get all the latest news and developments first.


Download our app on iOS and Android for even more features and updates on the go.

I want to help! How can I support what you’re doing?

That’s great! Most importantly, tell your friends and family about us! And make sure you’re signed up too. We are going to be launching an ambassadors programme in the future.


Download our app on iOS and Android to easily explore and support ethical businesses, and please tag us on social media @ingoodcompanyorg when you visit a good company to help spread the world.

Finally, you are very welcome to buy us a coffee at Ko-Fi !  

Good Guide for Ethical Entrepreneurs

Pitching Masterclass with The Trampery

Join In Good Company and the Trampery for a special Pitching Masterclass designed to equip early-stage entrepreneurs with the tools and confidence needed to deliver compelling pitches that can open doors to new opportunities.

Secure your spot now - Limited places available!

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in good company group LTD

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