300+ ethical business

expertly verified and curated by us

Explore with purpose

explore by type, location and mission

Rate, review, save

 and join our 'good' community

have you heard the

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there's a brand new way to find ethical places to go

Image of the In Good Company app on a laptop and two mobile phones

Our numbers tell more about us


people searching for good companies


ethical businesses on our platform


good accreditations, certifications, awards and creds

We connect people with businesses that make them feel good.

Find good businesses here -> 

how it works

search and discover

search by location, type, mission and more. use the handy map view to see what's nearby, and save your favourites so you never forget where you want to go.

rate, review and save favorites

find local good business and experiences from social enterprise coffee shops and sustainable restaurants, to zero-waste shops and eco hair salons

we've got them, all in one place.

built-in credentials

we review every business and partner with leading accreditation providers so you can see where each company is on their journey to help people, planet or community

exclusive offers and rewards

discover exclusive offers from our favorite brands, specially curated for our community members. These are the companies we love, now sharing their best with you.

don't just take our word for it

see what our lovely community has to say

  • This is a real game changer! It takes away all the faff - it shows you where all the delicious, ethical places are and exactly how to get to them. What more could you ask for?



  • Finally, I can find places that align with my values. Lovely to know the local gems in a new area! 



  • I spend a lot of time hunting out good shops because I’m conscious of spending my money at businesses that are going above to do good things in the world. So, for me, In Good Company is the perfect solution!



  • Loved using the platform to find good coffee and actually good businesses who care about people and the planet. Going to keep using it and start checking off my list!!



  • An easy to use app that allows me to not only find ethical businesses, but see WHY they’re ethical. Seeing the accreditations for each is amazing. What a great app!



Frequently Asked Questions

What is In Good Company?

In Good Company is a female-founded, tech-for-good company that aims to support small businesses who prioritise people, planet and positive change-making. We are for the people who value experiences over material things, and who seek adventure without compromising their ethical and environmental values. 

In Good Company is an accredited Living Wage Employer, a member of the Good Business Charter, and a member of the Organisation for Responsible Business demonstrating their commitment to ethical and fair business practices. We align with the United Nations Sustainable Development Goal 12 for responsible consumption and production. 

Find out more about us here 

What’s your platform all about?

In Good Company is an online platform that provides an essential guide to the best local ethical businesses and experiences, starting first in London. It includes ethical businesses, ranging from social enterprise coffee shops and sustainable restaurants to zero-waste shops and eco hair salons. 

We’re more than a list. We review every business and partner with leading accreditation providers to see where each company is on their journey to help people, the planet and/or the community.

You can search by name, type of business, mission and location. You can also create an account to save businesses so you can easily keep track of places you are interested in visiting. We’ll be adding more business, locations and functionality over the coming weeks and months, including releasing an Android and iOS app. 

Our Beta is now available for everyone to use - you can try it out here

Ultimately, we are here to help you find ethical places to go and support businesses that are doing more to create a positive impact. 

How can I get my hands on your platform?!

Great news! In Good Company is now officially live. You can try it out here.  

How can I keep up to date?

Make sure you’re signed up for our newsletter - that’s where you’ll get all the latest news and developments first. 

I want to help! How can I support what you’re doing?

That’s great! Most importantly, tell your friends and family about us! And make sure you’re signed up too. We are going to be launching an ambassadors programme in the future. 

Please tag us on social media @ingoodcompanyorg when you visit a good company to help spread the world.

Finally, you are very welcome to buy us a coffee at Ko-Fi !  

Introducing the Good Report

ethical business and the cost of living crisis

we launched our inaugural Good Report to dig into what small ethical businesses are experiencing right now, and how consumer behaviour is changing as a result of the current financial climate

hear what they had to say

As featured in ...

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We're good together.

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