In Good Company is a great platform to help you reach out to potential customers who don’t yet know your brand. It’s also a great place to find suppliers for your business with practices that align with yours.
Your business does good.
Let’s make sure people see it.
Run an ethical, sustainable or community-focused bricks-and-mortar business?
Most shoppers search online before they ever set foot on the high street.
The strength of your digital presence decides whether you’re overlooked or the go-to spot.
But managing your business both on and offline is full-on – add staying on top of digital tools and trends? Sounds exhausting!
Want help? We have an app for that.
HEJ Coffee
Now is a really tough time to be a small business owner. In Good Company helps us by spreading the word. Getting people out there who are looking for businesses like ours, but haven't yet found us
Tash, Gather
I knew Head Room had to be part of this movement. From featuring on their social media we have had new customers and look forward to welcoming many more. They are wonderful!
Nicola, Headroom
In Good Company isn’t just a partner; they truly show up for small businesses and make sure our work gets seen.
Elena, Handmade Stories
Best kept secret? Try 'known gem'
We know good people, who know good people, who are already looking for you.
Tourists or locals. Eco-warriors or everyday Joes, Janes and Jills - our app helps more people discover who you are, what you do, and why it matters. Effortlessly.
But we don’t just help you get seen, we give you the tools and knowledge to turn online views into real-life loyalty, love, and footfall.
We’re more than a matching or marketing platform. We’re building a community and a recognisable symbol for businesses making a positive difference.
Being part of In Good Company shows what you stand for and helps more people find and feel good about choosing your business.
Because doing good is easier and more powerful when you’re not doing it alone.
Stand out. Save time. Build trust.
You’ll be in Good Company.
You might already be In Good Company...
We scout good businesses all the time — so you might be on the app right now.
Check if you’re listed and claim your free profile. It’s quick, easy, and gets you seen. If you're not listed read on below to find out how to join...
Step 1. See if you fit
We platform bricks-and-mortar businesses across retail, hospitality, beauty and entertainment — as long as you’re creating positive impact for people, the planet, or your community.
Check our detailed criteria here or take our quick quiz to see if you’re eligible.
Step 2. Tell us your story
Fill in a short form about what you do, why you do it, and the difference you’re making.
A few basic details, a little context that’s all we need to get started.
PS. Based outside London or run a market-based or pop-up business? We’re not ready for you just yet — but we’re working on it! Sign up here and you’ll be first to hear when we expand.
Step 3: We’ll do our homework
We’ll review your fit with our criteria focusing on your values and impact.
Formal accreditations help but thoughtful, proven effort matters just as much.
Step 4: Go live (and stay active)
We build your profile. You make it shine.
Your listing on the app and the map easy to find, now make it easy to choose. Add your story, more photos, a little personality - give people a reason to ‘swipe right’.
‘Appily’ active businesses can:
Respond to customer reviews
Be featured in guides, campaigns & social content
Get invited to collabs, events & pop-ups
Boost SEO through backlinks to your profile
Be the first to access new tools and insights
Sounds good? We thought so!
Not sure if you’re a ‘good business?' Let’s find out.
Our quiz takes under a minute. A no-judgment fit-check.
Prefer to read instead? Check out our good business criteria here.
We’re in Good Company - and now, so are you
We know what sets you apart, what you’re juggling and what support will make a difference. Because we’re like you — a small team trying to do business differently. To make business work, for good. FInd out more about us here or drop us a line on engage@ingoodcompany.org.uk to talk more.
Join our community of good businesses.
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just for good businesses.
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in good company group LTD
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