Communicating Your Purpose

a half day event for small mission-driven businesses

from In Good Company
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Wednesday 22 November

9.30 - 12.30

The Trampery, Fish Island Village

Join us and a host of expert speakers for a one-off event designed to help genuine, purpose-driven businesses like yours effectively convey your positive practices and impact. 

The key findings

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Be inspired by leading impact brands

Award-winning companies Leiho and Toast Brewing will share what they've learnt about building a brand centred around their mission. 

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Hear from major accreditation bodies

Living Wage Foundation, Carbon Mark, the Sustainable Restaurant Association and Social Enterprise Mark CIC will unravel the mysteries of certifications to help you communicate your impact with creds. 

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Learn from ethical marketing experts

Delve into the art of effective communication and marketing with Sian Conway-Wood, founder of Ethical Hour and partner at 181st Street, and Katie Kilip of Mantra Brand House.

Wednesday 22 November

9.30 - 12.30

The Trampery, Fish Island Village

Why Communicating Your
Purpose Matters

At In Good Company, we believe in the transformative power of ethical and sustainable businesses - but we also know it's not always easy being an ethical business owner.

Our forthcoming publication - The Good Report - looked into the needs and challenges faced by small businesses like yours and the results were clear. 

Businesses said they needed support in helping their customers truly understand the social and environmental impact they create.

75% believe their mission matters to their customers with Good Report logo
Helping customers understand their mission was the one thing businesses wanted help with, and the Good Report logo

This event is designed for small businesses just like yours. We'll help build your confidence and get clear on how to effectively communicate your purpose.

By attending, you'll also have the chance to network with like-minded individuals who are dedicated to creating positive change.

Together, we'll amplify your voice and propel your impact even further. Small steps, big impact!

Meet the Speakers
Joey Li, founder of Leiho photo
Joey Li

Co-Founder and CEO of Leiho, an award-winning social enterprise which supports those without a home

Sian Conway-Wood founder of Ethical Hour photo
Sian Conway-Wood

Brand, marketing and communications strategist, sustainability expert, author, and Founder of #EthicalHour

Photo of Kim Machipisa, Sustainable Restaurant Association
Kim Machipisa

Communciations Manager at the Sustainable Restaurant Association with a background in strategic marketing

Photo of Alex Birtles, Co-Founder and CEO of In Good Company
Alex Birtles

Co-Founder and CEO of In Good Company. Former Head of Communications and Public Affairs

Photo of David Ryan, Commercial Director at Toast Brewing
David Ryan

Commercial Director at Toast Brewing, an award-winning B-Corp beer company who brew with surplus bread

Living Wage Foundation logo
Tazkia Khan

Programme officer at the Living Wage Foundation, who previously worked at The Prince's Trust

Photo of Mark Azzopardi, CarbonMark
Mark Azzopardi

Part of the CarbonMark team, working with businesses in achieving their net zero by 2050

Photo of Katie Killip, Mantra Brand House
Katie Killip

Creative Director of Mantra Brand House, working with glo bal challenger brands, charities and government-led climate initiatives

Photo of Kerry-Ann Francis, Social Enterprise Mark CIC
Kerry-Ann Francis

Interim Business Development Manager for Social Enterprise Mark CIC, the international social enterprise accreditation authority

Photo of Sarah Kingston, In Good Company
Sarah Kingston

Co-founder and Chief Impact Officer of In Good Company, with over 13 years in the not-for-profit sector working with leading brands for good

Photo of Jill Poet, founder of Organisation for Responsible Business
Jill Poet

Founder of Organisation for Responsible Businesses (ORB), and author of It Really Is Just Good Busine ss: the art of operating responsible, ethical and profitable small business

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