Communicating Your Purpose
a half day event for small mission-driven businesses
Wednesday 22 November
9.30 - 12.30
The Trampery, Fish Island Village
Join us and a host of expert speakers for a one-off event designed to help genuine, purpose-driven businesses like yours effectively convey your positive practices and impact.
The key findings
Be inspired by leading impact brands
Award-winning companies Leiho and Toast Brewing will share what they've learnt about building a brand centred around their mission.
Hear from major accreditation bodies
Living Wage Foundation, Carbon Mark, the Sustainable Restaurant Association and Social Enterprise Mark CIC will unravel the mysteries of certifications to help you communicate your impact with creds.
Learn from ethical marketing experts
Delve into the art of effective communication and marketing with Sian Conway-Wood, founder of Ethical Hour and partner at 181st Street, and Katie Kilip of Mantra Brand House.
Wednesday 22 November
9.30 - 12.30
The Trampery, Fish Island Village
Why Communicating Your
Purpose Matters
At In Good Company, we believe in the transformative power of ethical and sustainable businesses - but we also know it's not always easy being an ethical business owner.
Our forthcoming publication - The Good Report - looked into the needs and challenges faced by small businesses like yours and the results were clear.
Businesses said they needed support in helping their customers truly understand the social and environmental impact they create.
This event is designed for small businesses just like yours. We'll help build your confidence and get clear on how to effectively communicate your purpose.
By attending, you'll also have the chance to network with like-minded individuals who are dedicated to creating positive change.
Together, we'll amplify your voice and propel your impact even further. Small steps, big impact!
Meet the Speakers
Joey Li
Co-Founder and CEO of Leiho, an award-winning social enterprise which supports those without a home
Sian Conway-Wood
Brand, marketing and communications strategist, sustainability expert, author, and Founder of #EthicalHour
Kim Machipisa
Communciations Manager at the Sustainable Restaurant Association with a background in strategic marketing
Alex Birtles
Co-Founder and CEO of In Good Company. Former Head of Communications and Public Affairs
David Ryan
Commercial Director at Toast Brewing, an award-winning B-Corp beer company who brew with surplus bread
Tazkia Khan
Programme officer at the Living Wage Foundation, who previously worked at The Prince's Trust
Mark Azzopardi
Part of the CarbonMark team, working with businesses in achieving their net zero by 2050
Katie Killip
Creative Director of Mantra Brand House, working with glo bal challenger brands, charities and government-led climate initiatives
Kerry-Ann Francis
Interim Business Development Manager for Social Enterprise Mark CIC, the international social enterprise accreditation authority
Sarah Kingston
Co-founder and Chief Impact Officer of In Good Company, with over 13 years in the not-for-profit sector working with leading brands for good
Jill Poet
Founder of Organisation for Responsible Businesses (ORB), and author of It Really Is Just Good Busine ss: the art of operating responsible, ethical and profitable small business
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