Discover London's hidden

ethical and sustainable spots

Slow fashion and secondhand shops
Ethical independent eateries
Fairtrade coffee spots

In Good Company is the app to find the best feel-good, guilt-free places to go in London

Download for free now

Or try it on the web at ingood.app

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How it works

Discover London's best hidden spots

Cafes, restaurants, shops and more.... all doing good for people, planet or community. Wherever you are, in just a tap.

Recommendations and reviews

Be inspired by what's good right now, with regular round-ups of the best for every occasion.

Exclusive offers

From good brands we love, just for you

Or start discovering London's hidden ethical and sustainable spots at ingood.app

Were In Good Company

Alex Birtles and Sarah Kingston, Co-founders of In Good Company

We're Alex and Sarah, the co-founders of In Good Company. Not so long ago we wanted to find more ethical and sustainable independent places to eat, drink, shop and stay. Just guilt-free, feel-good experiences. Near us. The kind we’d remember for the right reasons. That’d make a positive difference to our world.

So we set out to build the matching platform we wanted, for you. A place where good people and good businesses come together.

We’re in Good Company - and now, so are you.

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Download the In Good Company app now

And start discovering more ethical and sustainable independent places to eat, drink, shop, and play - today

in good company group LTD

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