Discover London's hidden

ethical and sustainable spots

Slow fashion and secondhand shops
Ethical independent eateries
Fairtrade coffee spots

In Good Company is the app to find the best feel-good, guilt-free places to go

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Discover London's best hidden spots

Cafes, restaurants, shops and more.... all doing good for people, planet or community. Wherever you are, in just a tap.

Recommendations and reviews

Be inspired by what's good right now, with regular round-ups of the best for every occasion.

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From good brands we love, just for you

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London's hidden ethical
and sustainable spots at ingood.app

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Were In Good Company

Alex Birtles and Sarah Kingston, Co-founders of In Good Company

We're Alex and Sarah, the co-founders of In Good Company. Not so long ago we wanted to find more ethical and sustainable independent places to eat, drink, shop and stay. Just guilt-free, feel-good experiences. Near us. The kind we’d remember for the right reasons. That’d make a positive difference to our world.

So we set out to build the matching platform we wanted, for you. A place where good people and good businesses come together.

We’re in Good Company - and now, so are you.

Download the In Good Company app now

And start discovering more ethical and sustainable independent places to eat, drink, shop, and play - today

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