600+ ethical places to go

Download the app free now

5 star app store rating

Discover London's hidden 

ethical and sustainable spots

Slow fashion and secondhand shops
Ethical independent eateries
Fairtrade coffee spots

In Good Company is the app to find the best feel-good, guilt-free places to go in London

Download for free now

Or try it on the web at ingood.app 

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Or start discovering London's hidden ethical and sustainable spots at ingood.app 

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Were In Good Company

Alex Birtles and Sarah Kingston, Co-founders of In Good Company

We're Alex and Sarah, the co-founders of In Good Company. Not so long ago we wanted to find more ethical and sustainable independent places to eat, drink, shop and stay. Just guilt-free, feel-good experiences. Near us. The kind we’d remember for the right reasons. That’d make a positive difference to our world.

So we set out to build the matching platform we wanted, for you. A place where good people and good businesses come together.

We’re in Good Company - and now, so are you.

Download the In Good Company app now

And start discovering more ethical and sustainable independent places to eat, drink, shop, and play - today

Join the community

Get handpicked recommendations and in-depth stories to elevate your London experience.

Ethical and sustainable business owners will get monthly opportunities to grow and connect. 

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in good company group LTD

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