We’re delighted to announce that In Good Company has been named one of the Small Biz 100 for 2024! As part of this prestigious list, we are recognised among 100 of the most inspiring small businesses in the UK, spotlighted by the Small Business Saturday campaign.
Small Business Saturday, which has been running for over a decade, encourages the public to “shop local” and support independent businesses within their communities. This message deeply resonates with the ethos of In Good Company, with our mission to connect people with local ethical and sustainable businesses that make them feel good and do good too.

Our mission has always been to create positive community impact, something that aligns closely with the Small Business Saturday campaign’s goal of celebrating small businesses' contributions to the UK economy. Especially in these challenging times, small businesses need the support of their communities to thrive, and we are proud to be part of this movement to inspire others to make a difference through local engagement.
On October 24, In Good Company will be profiled as part of the SmallBiz100 countdown to Small Business Saturday, which takes place on 7 December 2024. This day is a rallying call for customers to show their support for independent businesses and discover the unique value we bring to our communities.
As In Good Company, we are committed to supporting our community by championing the incredible small, ethical businesses in our communities and helping them to not just survive, but thrive. We strive to uphold the importance of connection and inclusivity—values that also lie at the heart of the Small Business Saturday campaign.
“It’s great to celebrate In Good Company as part of this year’s campaign. Small businesses make a huge contribution to their communities and the economy, and it’s vital that we continue to show our support.”
Michelle Ovens CBE, Director of Small Business Saturday UK
Being named one of the Small Biz 100 for 2024 is not just an honour for us — it’s a testament to our ongoing efforts to foster community and belonging for other ethical and sustainable small businesses out there. We invite you to continue supporting us and all small businesses on 7 December and beyond. Together, we can make our communities better.
For more details about Small Business Saturday, visit Small Business Saturday UK.
And to discover ethical, sustainable and socially conscious small businesses and experiences in London, visit ingood.app or download In Good Company on iPhone or Android now.

In Good Company – We're good together.