We're thrilled to bring you exciting news from our partner The Sustainable Restaurant Association. On World Food Day, October 16th, they launched the #EatForTomorrow campaign with the generous support of HSBC. The campaign isn't just a celebration; it's a powerful call to action.
The #EatForTomorrow campaign celebrates the remarkable efforts of individuals, restaurants, and change-makers worldwide who are leading the way in shaping a resilient and sustainable food system. It's a commitment to building a better, more sustainable tomorrow.
At its core, this campaign poses a fundamental question to diners and hospitality businesses worldwide: "How can we eat differently today to build a better tomorrow?" It's a question that goes beyond the dinner plate and touches the very heart of our collective future.
The campaign explores the future of food through four critical lenses:
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A Brighter Future for Farms: Envisioning a world where farms thrive and our agricultural practices are not just sustainable but regenerative.
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Enhancing Biodiversity and Minimising Loss: Making conscious food choices that support biodiversity and minimise waste, preserving our planet's precious resources.
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Shifting to a More Plant-Centric Diet: The future of food is plant-powered, and the campaign encourages us to explore delicious, nutritious plant-based options.
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Sustainable Seafood Sourcing: Exploring sustainable seafood sourcing, expanding our culinary horizons with a variety of ocean-friendly options.
The Sustainable Restaurant Association accredited restaurants on In Good Company
As part of this journey, we're excited to highlight some of The Sustainable Restaurant Association accredited restaurants we have on In Good Company where you can celebrate and make a difference:
1. Gourmet Goat
Gourmet Goat's philosophy is to create street food made from sustainable British ingredients that generate minimal food waste. They use kid goat and rose veal from UK dairy farms, by-products of the industry that would often go to waste. They're constantly seeking products to enhance sustainability, such as pickles made from waste vegetables or mature halloumi.
2. The Green
The Green is a modern take on a traditional British pub, serving fresh beers, cocktails, and naturally produced wine. They curate a list of wines sourced from small local producers who allow the grapes and wine to develop their true regional expression with minimal intervention. They're committed to being a sustainable pub and offer a diverse selection of cask and draft beers, cocktails, and reasonably priced spirits.
3. Oxo Tower Brasserie
Located against the panoramic backdrop of the Thames and the City of London, Oxo Tower Brasserie is a bustling restaurant serving modern, seasonal dishes. Their focus on sustainable dining earned them a Green Michelin Star in 2022. They've also partnered with One Planet Plate, Taste Tradition, and the Guardians of Grub to reduce food waste and protect the environment.
4. The Game Bird
Situated at the Stafford Hotel in Mayfair, The Game Bird provides a local, seasonal produce fine dining experience. Their menu showcases the best of British produce and supports local artisan producers. They offer diverse menu options, including vegetarian, gluten-free, and vegan choices.
Support the #EatForTomorrow campaign
We invite all of you to join us in supporting the #EatForTomorrow campaign initiated by our friends at The Sustainable Restaurant Association. Let's reshape our diets for a more resilient and sustainable future—one plate at a time.
Share your #EatForTomorrow journey with us! Did your last meal feature protein-packed beans or legumes? Did you source your veggies from a local organic farmer, or perhaps you've started growing them yourself? Did you visit one of our Sustainable Restaurant Association listed restaurants?
And for all the culinary enthusiasts, including restaurants and chefs, you're invited to showcase how your menu supports customers in making sustainable choices. Show us how you embrace the values of the #EatForTomorrow movement in innovative and appealing ways. Your creativity in the kitchen can be a beacon of change!
Join us in making a positive impact. Let's embrace change and create a world where our food choices truly matter in building a better tomorrow. We hope you'll be part of this incredible journey.
