Have you ever eagerly read reviews for a product or business you hoped to visit, only to be put off by outdated or incomplete information, a two-star rating, and no photos to see the vibe.

 Most of us have. In today's competitive online marketplace, managing your business's online presence is more crucial than ever. That's why we've outlined why claiming your business on In Good Company must help your business stand out with the right audiences.

1. Connect with a Primed Consumer Audience

In Good Company helps your business engage with a targeted, conscious consumer audience. 

In a world where consumer choices are often dictated by flashy webpages or proximity, In Good Company narrows down the decision-making process, allowing you to stand out from the mainstream noise and avoid the punishing algorithms of the Metaverse. We help your business connect with an audience that values your ethical and sustainable business practices, eager to support you because of the difference you’re making.

When you claim your listing and become an active business member, you tap into a community of enthusiastic customers who prioritise meaningful and conscientious consumerism. 

They’re not just looking for the nearest coffee shop or the trendiest boutique; they’re searching for businesses like yours that align with their values and make a positive impact. This connection fosters loyalty and turns one-time shoppers into repeat customers and brand advocates.

2. Build Trust with Accurate Information

Claiming your listing on In Good Company ensures that consumers receive accurate and up-to-date information about your business. 

Unlike search engines like Google, which pull information they deem relevant and can be inaccurate and incomplete, In Good Company works to source accurate, up-to-date information, primarily from your own online sources. However, we may not always get it perfect, and it’s difficult for us to stay up to date on all your changes. By controlling your listing, you can provide essential details such as business hours, location, and unique selling points. Plus, you know your business best! 

Your claimed In Good Company listing becomes a dynamic place where you can highlight your business’s strengths. Showcase your commitment to sustainability, share the story behind your brand, and keep customers informed about new products or promotions. Personalising your profile with curated images and compelling narratives builds trust and differentiates your business in a crowded marketplace.

3. Directly Engage with Your Customers

Take it to the next level with a subscription to In Good Company, which allows you to interact directly with your audience. 

Respond to reviews, send direct messages, and promote special events or offers to increase engagement. We’ve built our platform to function more like a social site - users can follow their favourite businesses and get alerts whenever an update, event, or new product occurs. 

According to BrightLocal, nearly 9 in 10 consumers read online reviews to assess the quality of a local business. Positive reviews not only attract customers but can also increase their spending by 31%. Engaging with reviews provides you with direct feedback, enabling you to address issues and enhance customer satisfaction. 

Direct engagement is more than just responding to reviews, though; it’s about creating a dialogue with your customers. This interaction builds a sense of community around your brand, making customers feel valued and heard. When customers see that you are actively involved and responsive, they foster a stronger emotional connection to your brand, enhancing loyalty and encouraging word-of-mouth referrals.

4. Gain Valuable Analytics

Do you know how many people specifically search for your business rather than just a generic "cafe" or "coffee shop"? Understanding the data behind customer interactions is crucial for making informed decisions. Claiming your business on In Good Company gives you access to detailed analytics that reveal how customers find you and why they return.

With In Good Company, you can track customer behaviours, identify trends, and measure the impact of your marketing efforts. These insights help you improve customer experience, tailor your offerings, and optimise your practices. The ability to monitor and adapt to customer preferences in real time keeps your business agile and competitive.

5. Increase Brand Visibility and SEO

Enhancing brand visibility is a key goal of In Good Company. We know how hard it can be to keep up with everything you need to have a good online presence (especially when the algorithms keep changing!) and how frustrating it can be when you can’t see the result of your efforts. 

You’ve probably heard of search engine optimisation (SEO for short) but may not know what it is or how to make it work for your business. It can be complicated and technical, but tweaking your website will help it appear in Google results. 

One simple, free way to improve your SEO is getting links (AKA backlinks) from reputable websites to your business to boost your website’s authority and visibility. In Good Company assists by linking to your website, but we also help you get featured in other places and provide practical suggestions to help you stand out.

And don’t forget, by being actively engaged with In Good Company, you’ll be connected to a primed and relevant audience who want to discover your business, and no SEO is required. 

6. It's Free to Claim!

Claiming your listing on In Good Company is free, and we will ensure we showcase your business to our audience at its best. 

Our basic free profile lets you update your business and access top-level analytics in your dedicated log-in area. 

You’ll receive a digital onboarding pack with links and a digital badge for your website to showcase your inclusion on our site. We’ll also highlight your business on our socials. 

For extra support, businesses can access premium subscriptions with enhanced insights, review responses, direct messaging, in-house promotion, and partner discounts. You’ll find more information in your profile after claiming, and we’re always happy to talk. 

Claiming on In Good Company boosts visibility, credibility, and connections with a customer base passionate about supporting businesses that make a difference.

Ready to claim your profile? Visit ingood.app to get started and discover the good we can do together.